NON FACE TO FACE OPTIONS

GETTING TO INSIGHT SAFELY

We are currently using these methodologies for a wide range of briefs: exploratory, sensitive subjects, brand strategy, concept development and communications

 

ONLINE GROUPS & INTERVIEWS

  • Next best thing to being there

  • Free platform and no travel expenses

  • Stim shown via screen-sharing

  • UK or globally

  • Translation can be provided

  • Option to observe

  • Opportunity to ask questions at the end

ONLINE DIGITAL FORUMS

  • Ideal for longitudinal journeys  

  • Typically taking place over a few days or weeks

  • Researchers post questions, tasks and stim

  • Respondents post their written or video responses on the site

  • Opportunity to check in and see what’s happening

  • Answers can be interrogated

WITH A DIFFERENCE

Jane thinks a retailer is cheap and cheerful but a bit down-market, whereas Wendy thinks this retailer helps her to afford all the things she needs to make her home beautiful. Jane looks down her nose at Wendy, and Wendy thinks Jane is a bit stuck up

 

The fun really starts when we put these two together to understand how to get fewer people to think like Jane

 

REAL TIME FEEDBACK ON TOPICAL SUBJECTS

We want to know what dads like Andy make of the new budget as it's being announced: how it will affect them and how they will spend their money over the next few months. Rather than asking Andy to reflect after the fact, we ask him to upload a selfie with his initial gut reactions and more considered thoughts. This footage from Andy and a range of other dads is made into a short stand-alone film which can be shared with key stakeholders within 48 hours 

 
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LIVE

MINDS

WATCH FROM THE SIDELINES AS IT HAPPENS

A client wants to understand how consumers in the developing world are using their new product app

The Liveminds portal allows us to gather consumers from several countries in one virtual space to share their experiences and answer pre-set questions. They upload screen grabs and selfies describing what they love and hate about the app

The best part is you don’t have to wait for the debrief – watch in real time and get a feel for the insights as they happen

 

Sophie is a dancer, DJ, yoga instructor, actress, surfer and cares about how her underarms look

Gill is going through puberty and suddenly very self conscious about her underarms

Who better for you to talk to in person in their homes, and as they're shopping, about their feelings and experiences with their deodorants

CONSUMER

CONNECTIONS

SOMETIMES YOU NEED TO BE THERE WITH THEM

 

A WHIRLWIND ROMANCE WITH LOTS OF YOUR CONSUMERS

Imagine being able to talk to a range of different consumers in one quick burst. In just an hour you could have 10 killer minutes with each of 6 consumers

They could be very similar or very different from each other. They could even be from 6 different countries

 

A quick download session immediately afterwards captures key insights

 

Analysis or even the debrief can throw up additional questions or opportunities that were not evident at the fieldwork stage

 

Often we need to check whether an idea has lasting resonance or talk-ability. For example, does a shocking ad become easier to live with over time

 

In these cases we re-contact some of our respondents a week later for a quick chat and produce a one page addendum to the debrief

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CSR

PLAYBACK

THE END OF THE ANALYSIS IS NOT THE END OF THINKING

 

BUILDING BETTER IDEAS TOGETHER

In preparation for the launch of a game changing financial philosophy aimed at consumers we need to understand what the corresponding proposition for financial advisers would be

Combining advisers and stakeholders in the same place allows them to hammer out concepts that are not only motivating to advisers but also deliverable within the business

 

As experienced trainers working on behalf of the MRS, we can share moderating tips with your team and get you to practice on real consumers

A one day programme tailored to your industry and customers takes you one step closer to being a skilled interviewer

FANCY DOING A BIT OF MODERATING?

 

FAST BUT STILL CLEVER

Getting Claire (UK), Fernanda (Spain), Martina (Netherlands) to not only fall back in love with this everyday brand but see it as special and worth paying more for is a big ask. This means getting reactions to claims but also understanding what makes these women tick

The problem is we only have a limited time and budget. But through a combination of trusted experts in the local markets and us observing online, we minimise costs and turn this around in under a week

 

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