The end of the analysis is not the end of the thinking

Analysis or even the debrief can throw up additional questions or opportunities that were not evident at the fieldwork stage


Often we need to check whether an idea has lasting resonance or talk-ability. For example, does a shocking ad become easier to live with over time


In these cases we re-contact some of our respondents a week later for a quick chat and produce a one page addendum to the debrief


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NW1 2ND, London


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