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International
Although CSR
is a UK company we have a global
reach and
we have successfully completed projects in Europe, North and South America,
India and Australasia. Many of the Brands we research are represented worldwide.
We work with trusted
research partners and are often required
to act as coordinating agency. While
there are many linguists at CSR we believe that
it is more productive to allow local agency researchers
to conduct the work in their own language. Output
is richer, analysis is more sensitive and interpretation
is generally more accurate.
We brief face
to face and with
the aid of simultaneous translation observe some
of the fieldwork. Our role is to contribute towards the thinking,
control the logistics and oversee the process with
out stifling creativity.
Net result is good quality
reporting from research partners who feel valued.
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