Paul Smith

Paul Smith is Managing Director of CSR.
His career started at Unilever where he spent 3 years working in Product development.

During his time there he worked in project teams that developed the technology to put stripes in toothpaste.

In the early 80s he moved within the Unilever group to work at what is now known as Research International. Among other things his expertise helped to determine the ideal mix of vowels and consonants to include in a family size pack of Alpha bites!

He quickly progressed to become Managing Director of RI's qualitative company. He helped grow QRU (tripled turnover) and was fortunate to be involved in the creative development research for the Government's ground breaking anti-drugs and AIDS awareness advertising campaigns.

In 1989 he co founded CSR Qualitative Research.
Paul lectures on the MRS Summer School (introduction to qualitative research) and Essentials of Qualitative research (projective techniques and stimulus materials).

His team also presents the Basic Moderating Skills Course.
He lives in London with his wife, 3 children, a dog and a cat. He plays 5-a-side football to keep fit and is a life long supporter of Hibs.

> Contact Paul